Technology and its tools came to offer multiple possibilities to creative professions such as yours, which relates to areas related to marketing and advertising.

The habit of being interested, knowing and consuming technology, new proposals, gadgets, tools for work and everything related to it is called technophilia.

There are also people who disdain the use of new technologies and, perhaps with a nostalgic air, bet on the old techniques. While it is not bad to master traditional methods, the truth is that technology represents a useful possibility to enhance the scope of your profession, we tell you why next.

1. For those who carry out their activity from independence, freelance or in the home office mode it is possible to work from anywhere in the world thanks to the mobility and connectivity offered by devices, computers and other devices.

2. Experimentation. In school you could learn about the theories of communication and the theoretical basis of marketing, but it is in the professional reality where you have to deal with work and digital tools facilitate this path.

3. Be Multitasking. The existence of new technologies has led people to be able to perform different tasks simultaneously that were previously unimaginable. This saves time and costs are reduced, so it is very convenient to get involved with technology.

4. Build competitiveness. The marketing and creativity sector is more competitive and the best jobs in companies or agencies, as well as the most important projects are obtained by professionals with more technological capabilities. This forces you to constantly update yourself so as not to be left behind.

5. The marketing professional always develops. The new technologies have allowed the marketing and its possibilities to be extended more, from the mobile device to the cloud, new trends arise that need to be adapted and adopted for convenience.

6. There are greater possibilities to understand the world

Choosing the right tools is vital for each project, so creatives are obliged to invest and better understand their use among all the technology that exists and achieve the desired competitiveness.