The main challenges facing marketing professionals were reflected in a projection of the specialized Statista website, based on figures provided by HubSpot.

Generating traffic and leads represents the biggest challenge of all, according to 61 percent of respondents. The second challenge considered the greatest is the Return on Investment, with 39 percent and the third is to ensure a good budget, with 27 percent.

To achieve the first objective, Serch Engine Optimization (SEO) and Search Engine Marketing (SEM) are essential, depending on the case, in addition to many other tools that the strategist can use, but above all the creativity that drives everything. Adding value to what is done is a hallmark that strategists cannot forget.

It should be noted that 22 percent said that hiring the best talent is one of the biggest challenges, which coincides with an increasingly disruptive work environment.

Will they succeed?

On whether marketing professionals believe that they will achieve their objectives, HubSpot statistics by region revealed how much marketers trust in their strategy and Latin America registers the lowest percentage in this regard, with 62 percent of strategists' confidence in their ideas and actions.

It is followed by Southeast Asia with 67 percent and Australia - New Zealand with 69 percent. The most confident colleagues in their strategies are located in Europe, the Middle East and Africa with confidence of 77 percent, higher than the world average of 71 percent.