Digital printing allows a company's brand, large or small, to be implanted in the mind of the consumer through objects that can be touched and used.Surely throughout this month we had in our hands a business card or presentation of a company or we had coffee in a cup with a slogan or brand image, we probably have at home a pen of a company that has lent us some service or use a custom t-shirt at home by some brand. They are just examples of the same service: digital printing.
This technique is a fundamental piece to capture the attention of the public, among other things for its graphic quality and for the reduction of advertising costs that it reports to SMEs, freelancers or large companies. Digital studies estimate that the preparation of advertising forms can cost an estimated 80% less than television advertising; 60% less than newspaper advertising and 50% less than radio ads.
In addition, we tend to remember more what we see than what we hear. This is evidenced by the study conducted by researchers from the University of Iowa (USA): "If you really want something to remain in the memory you may have to include a visual or practical experience, in addition to the auditory information," said Poremba, professor Associate of the Department of Psychology at the University of Iowa and one of the authors of the study.
For small and medium businesses, digital printing is one of the most valuable resources to reach their target audience, especially when it involves the possibility of 100% personalization of items: brochures, catalogs, magazines, flyers, business cards, Poster, roll-up, t-shirts ... the options are multiple and thanks to the Internet, specialized companies that sell online are an easy, fast and cheap solution.
3 popular products to show your brand with digital printing
From outdoor tarps to roll-up or poster, there are options with which to make a small investment to visually capture customer attention but there are smaller details and with which a brand can enter people's homes without much effort:
> Personalized pens: it can be a pen, a pencil or a marker, but always with the logo or name of the company embodied with digital printing on the object. The impact of this corporate object is very high since it is a practical tool that we can use more than once.
> Custom cotton bags: this object is more fashionable than ever and also moves away from the repudiated plastic. They can be used to make the purchase or save any enser and always with a corporate image of the company. Not only will the person who receives it see it but when they go out, that person will be advertising the company in the most natural way.
> Corporate umbrellas: useful and long lasting. In addition, with the logo or corporate image printed on the waterproof fabric.
Currently, marketing techniques not only go through online campaigns, but offline actions can have as much or more impact than a Facebook campaign, for example, because you bet on something physical that can be touched and therefore remember with greater ease.