So no matter what your opinion of the merit of this virus and its threat to society, there’s no denying that it is creating a multiplier effect on what was already a trend towards online buying behavior.

There no doubt that our newer generation were already living predominantly digital lifestyle opting for their devices vs real world buying and decision-making behavior. But this current outbreak is going to take it to a whole other level forcing people of all ages to rethink how they live their lives and how they buy. If you own a business or influence one, now is the time to really think hard about how your business is investing in its online strategies and whether you’re prepared to cater to this new world.

For some time, marketers have been adjusting their marketing tactics so that your business can further secure attention as a public with its own purchasing power. While consumers spend more time online, they are not interested in making decisions about the future right now. If you have a service that requires your customers to plan ahead, your conversion rate will be affected during the outbreak. This can be an opportunity to interact with your customers on social media and increase brand awareness with content and even paid advertising.

The more value you can offer your customers right now, the more successful you will be as we shift to a new way of marketing and emerge from a global crisis that made our world so much smaller.

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